EasyStore – dataLayer support for GTM/GA4 - Forum | JoomShaper
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EasyStore – dataLayer support for GTM/GA4

Asked by Vojkan Okičić 1 year ago Last activity 1 year ago

Hello JoomShaper Team,

We are using EasyStore with Joomla and Google Tag Manager / Google Analytics 4.
We would like to implement standard e-commerce tracking (view_item, add_to_cart, begin_checkout, purchase).

Could you please confirm:

Does EasyStore natively support sending events to window.dataLayer (e.g. dataLayer.push({...})) when a product is viewed, added to cart, checkout started or order completed?

If yes – how can we enable this? Is there an option in the EasyStore settings, or do we need to extend templates/overrides with custom JS?

If not – is there an official method or best practice from JoomShaper for pushing EasyStore e-commerce events into the dataLayer, so that GTM can capture them?

Thanks in advance for your guidance.

Best regards,
Vojkan Okičić

1 reply

Toufiq Senior Staff

Hi there,

Thank you for reaching out. Currently, this feature is not available in EasyStore. We do not natively support sending events to window.dataLayer, and there is no official method for implementing this.

-Thanks

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