Hello,
I have been looking up how to set up the Facebook Conversions API on my website, but have not found much reliable information on doing so. With the decline of the Facebook Pixel effectiveness, it sounds like this server-fed data is best for the marketing efforts. I understand that there will need to be some server setting changes, but confused on whether anything needs to be done on the website.
Can anyone shed any light on how to do this for my website? We are running joomla 4 and the helix setup.
Thank you.