Hi Damien,
Think out the box, if this font should be used inside LOGO (as logo text),
just assign that font for class name used in logo area. For example #sp-logo a, .logo a {...}
But if you don't use SPPB on each subpage, installing font in SPPB may not help you :/
And You have to consider using classic CSS method >> https://www.joomshaper.com/documentation/helix-framework/customization-tips#customfont
If thet font should be used ONLY ones for logo text, maybe loading extra font file doesn't make sense. And simple LOGO image would be better, faster & smaller.