Hi guys,
to follow up on this...
what Yootheme does is allow a content category to have a "template" where the layout of the content component is fully customizable. Yeah - this is a serious game changer.
So let's say you have a category for books and you've added a ton of custom fields. You can create a "template" for just that category and layout the fields as easily as you would with SP Page Builder (of which I am a HUGE fan).
The REALLY big piece is that this is now a template for all books. So it's field level layout - which we still can't do with Helix Ultimate and SP Page Builder (correct?)
Please, please, please add this to the roadmap for Helix Ultimate/SP Page Builder. It would save all those insane template override files.