Linking A Single Product To Multiple Brands - Question | JoomShaper

Linking A Single Product To Multiple Brands

rachoud

rachoud

EasyStore 1 week ago

Hello support team, Is there a future solution for the issue where a product is restricted to a single brand? It’s illogical.

In my case, I run an online bookstore, and sometimes a book is co-authored by several people, but the EasyStore component doesn't allow for multiple brands.

Note that I am currently bypassing this hurdle by using 'Tags', but it isn't a proper solution.

[https://prnt.sc/z263mAkZ9Fh1]

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3 Answers
Ofi Khan
Ofi Khan
Accepted Answer
Support Agent 1 week ago #219170

Hello rachoud,

Thank you for reaching out to our technical support forum. This feature request was previously denied by the developer team. I will talk to the developer team and discuss if it possible to add.

Best regards

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Ofi Khan
Ofi Khan
Accepted Answer
Support Agent 6 days ago #219249

Thank you for your detailed explanation — I completely understand your use case now, especially since you're using books as products and authors as brands.

First, regarding your question about industry standards:

In most mainstream eCommerce systems such as Shopify, WooCommerce, and Magento, a product is typically assigned to one primary brand (manufacturer). Multi-brand assignment is not a common default architecture. This is because "brand" is generally treated as a singular manufacturer attribute rather than a relational taxonomy like categories or tags.

So from a market architecture perspective, EasyStore’s current structure (one product → one brand) follows standard eCommerce data modeling principles.


Why we’re not planning to change this

In EasyStore, the Brand entity is designed as:

  • A primary product identity field
  • A filterable attribute
  • A structured business relationship

Allowing multiple brands would require:

  • Database schema changes
  • Query restructuring for filtering and sorting
  • UI/UX redesign in admin and frontend
  • Performance and compatibility considerations

Given current roadmap priorities and the broader user demand, this change isn’t something we can commit to at this time.


I truly appreciate you raising this — your logic makes sense from a content perspective. However, from an eCommerce system design perspective, authors are better modeled as tags rather than brands.

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rachoud
rachoud
Accepted Answer
6 days ago #219240

I appreciate your feedback, but I am confused as to why this was previously rejected. This is a basic, industry-standard feature in any e-commerce component. I would be grateful if you could reconsider my request, especially since I want to utilize the (Tags) feature for its primary purpose rather than as a (Brands) as I am currently doing. Thank you."

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