Czesc Marcin,
Because you have to translate template and extension(s) language file, I mean phrases from it.
Start from template (at the bottom): language\en-GB\en-GB.tpl_shaper_educon.ini
If you have/use components you have to do the same, for example, language\en-GB\en-GB.com_splms.ini
in that 2nd file you will find phrases from SP LMS component, yes "Apply now" is there.
COM_SPLMS_APPLY_NOW="Apply Now"
COM_SPLMS_BUY_NOW="Buy Now"
You can override phrases using Language Override (J! core feature) or by creating a new pl-PL translation file. https://www.joomshaper.com/documentation/joomla-extensions/sp-lms/translation-of-sp-lms
In WordPress it works the same, nothing new.