How to Optimize Your Joomla Website for SEO with SP Page Builder

Joomla is a popular content management system that can help improve your website's search engine optimization (SEO) in a number of ways. With its built-in SEO features, customizable templates, and third-party extensions, Joomla provides a solid foundation for creating SEO friendly websites. And with a powerful drag & drop tool like SP Page Builder, you can not only build modern Joomla websites but also further optimize your Joomla site's SEO. 

In this article, we are going to show you how SP Page Builder can optimize the visibility and ranking of your Joomla website on search engines. Let’s get started!

Why is SEO Important for Websites

SEO is important for websites as it helps to increase visibility and ranking on search engine results pages. A higher ranking can lead to increased traffic, engagement, and conversions. In short, SEO can contribute to the overall success and growth of a website.

Here we’ve listed some core reasons behind optimizing your Joomla website for SEO.

• An appropriate SEO strategy will boost organic traffic
• SEO will increase business engagement with target customers
• Good SEO practice improves the user experience
• SEO will put your website ahead of the competition
• SEO boosts website credibility

How to Optimize Your Joomla Website’s SEO with SP Page Builder

In this section, we’ll explain some optimization tips for your Joomla website that you can easily apply with SP Page Builder.

Write a Great Meta Description 

The meta description is an HTML element that offers a brief summary of a webpage. The search engines always collect the meta description and display that on SERP. It helps both the readers and search engines to know your webpage content in a succinct form. 

Try to write your meta description between 150 to 160 characters and include your focus keyword within that. It makes the meta description more SEO-friendly.

SP Page Builder has some SEO settings right out of the box. In order to write the meta description within SP Page Builder, you have to navigate Options > SEO > Meta Description.

Then write your meta description and click on the Save button below. That’s it!

Open Graph Optimization 

The Open Graph is a Facebook owned protocol that is mainly used by social media networks to display rich results. By using the Open Graph tags, you can control what others will see when someone shares your webpage on social media platforms.

Generally, the Open Graph project contains three different metadata. These are:

• Open Graph Title
• Open Graph Image &
• Open Graph Description

As the name suggests, the Open Graph Title is used to set your webpage title. The Open Graph Image is for cover images, and the Open Graph Description box is for writing a brief description of your webpage.

You can access the Open Graph settings of SP Page Builder by navigating to Options > SEO > Open Graph. After providing all of these, click on the Save button below. Try to limit your Open Graph description to 200 characters (including space).

Add Alt Text to Images for SEO

Adding alt text to images is important to improve a website's accessibility for people with visual impairments, help search engines understand the content of the image, and improve image search rankings. It improves the overall SEO of a webpage.

With SP Page Builder, you can easily add Alt text to your site's image and optimize height, width, radius, margin, position, etc. You can access Image Settings inside the Image addon of SP Page Builder.

Place your Keywords Accordingly 

Keywords are the linchpin between what people are searching for and what you have covered in your article. Your chance of being ranked on the first page of search engines will increase drastically if the search engines can explore your keywords properly.

However, it’s not an easy task to promote the appropriate keyword to search engines. But, SP Page Builder works as a real life-savior here. You can manually input your keywords by using this Joomla page builder.

To access the keyword option, navigate to Options > SEO > Keywords. Then enter your primary keywords and click Save. That’s it! 

Additional Tips to Improve Your Joomla Site’s SEO 

We’ve listed some additional tips to optimize your Joomla website’s SEO even more. Let’s check those out.

Implement SEO-friendly URLs 

Every search engine prefers SEO-friendly URLs. Google even suggests that webmasters use simple URLs in their SEO Starter Guide. So, you must keep your website URLs as simple as possible. 

But the default Joomla URLs aren’t SEO-friendly at all. You have to do it manually. However, creating SEO-friendly URLs isn’t rocket science. You can easily do that by removing unnecessary IDs from URLs. 

Here are some characteristics of SEO-friendly URLs. Here are:

• Keep the URL as short as possible
• Don’t use any special characters
• Avoid using numbers
• Make the URL easily readable
• Remove any superfluous information
• Always use the lowercase characters
• Replace spaces with hyphens
• Hide the www part, etc

By the way, you don't have to worry much about SEO friendliness while using SP Page Builder. You can easily update the alias by creating a hidden menu from the menu manager. Besides, SP Page Builder works very well with both SH404SEF and 4SEF. Simply configure SH404SEF with SP Page Builder, and you’re good to go!

Harness the Social Media Marketing

Though your activity on social media platforms won’t boost your rankings directly, it helps to build brand awareness and improve your organic traffic. 

Hence, keep in mind a few best practices to increase the SEO ranking of your website. 

• Publish high-quality content regularly
• Increase engagement with customers
• Try to understand the user's demands 
• Promote your content on social media
• Increase brand presence among customers

Use an Appropriate Interlinking Strategy

You need links to rank your content on search engines. There are two different types of links; internal and external. Both these links are important for ranking your website. Still, interlinking is the super critical one here.

Basically, interlinking is the process of linking one page to another within your own website. It gives search engines a clear idea about the structure of your website. Besides, it makes navigation super easier for both search engines and visitors. 

Generate Quality Backlinks

Whenever someone links your website to their article, it is considered a backlink for your website. Backlinks are considered as the ‘vote of confidence’ from one site to another. So, create high-quality content and generate authoritative backlinks for your website. 

When lots of authority sites link your website, it sends a signal to the search engines that your website is too good. As a result, the search engines improve the ranking of your website on SERP. 

Speed Up Your Website 

It doesn’t matter how great your content is, if your site is slow, visitors will just abandon it. There’s no alternative to increasing the loading speed of your website. We have a dedicated article about speeding up your Joomla website, give it a read if you want to know more about page speed optimization 

SSL Encryption

SSL stands for Secure Sockets Layer. It is a standard security layer that establishes an encrypted link between a client and server computer. The primary reason to use SSL encryption is to keep sensitive information safe and secure from third parties. 

However, SSL not only keeps your website secure but also improves your website ranking on search engines. Even Google has made SSL encryption mandatory since 2018. It shows a ‘Not Secure’ warning if your website doesn't have a valid SSL certificate. 

Keep Your Website Mobile-Friendly

Making your website mobile-friendly means allowing all of your web content to be visible across all screen sizes and resolutions. Believe it or not, responsiveness has significant importance for a Joomla website. Here are some of those:

• It makes your website accessible to all users
• Responsiveness boosts SEO and website rankings
• It improves the user experience of your Joomla website
• Mobile-friendly websites have a comparatively lower bounce rate
• It improves the page speed for the end users

Optimize Robots.txt file

The robots.txt file is a text file created by the webmasters like you that instructs web bots on how to crawl web pages. Though it sounds like a technical thing, it plays an important role in SEO. It controls the search engine bot’s behavior on your website. 

However, if you want to permit all web crawlers to crawl your website, simply use the following Robots.txt instruction.

That's it!

These are tips to improve your Joomla website’s SEO to achieve a better ranking on search engines.

Wrapping Up

Optimizing a Joomla website for SEO might seem like a complex task. But, knowing the tips we’ve explained above might make your SEO journey a little bit smoother. Whether you already have a Joomla site or thinking of creating one these tips will help you to optimize your Joomla website for SEO.

So what’s the wait? It’s high time to start optimizing if you don’t wanna lose your potential customers to your competitors.

See you later — ciao!

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