The beauty of a fitness website is people can access your programs from anywhere in the world and at any time. With a website, your customer base is potentially the whole world, and your business runs 24*7. What better approach to generate more sales and revenue, right? If you are a fitness trainer stuck in quarantine or someone trying to give your wellness business an extra lift, taking your business online is an absolute necessity now. But how do you create a fitness website?

Well, that’s actually pretty easy. In this post, we are going to provide you a complete guideline on how you can have your fitness site up and running in just six steps. Let’s get started!

How to Build a Fitness Website

Building a fitness site doesn’t require you to have advanced coding skills in this day and age. You simply need to know the right steps to take and the tools available in the market to furnish your website development.

Here’s a preview of the key steps:

  • Choose a website platform
  • Select a robust web hosting and pick a brandable domain name
  • Install a fitness template to control the site’s look
  • Or, use layout bundle and extensions
  • Create your company logo
  • Create valued content
  • Review and launch your site

Let’s have a detailed look at each of the steps.

Step 1: Choose a Website Platform

Yes, you have guessed that right! As always, here at JoomShaper, our recommended CMS would be Joomla. It is free, very convenient to install & set up, and profoundly adaptable to work with. Our templates, page builder, and extensions will help you build professional-looking sites with minimum efforts and instructions! By its popularity, you can tell Joomla has its own rock-solid fan base that is ever-growing. 

Step 2: Get Your Site Hosting Server and Domain

The initial step to launch any site is to get a domain name and web hosting. A domain name, simply put, is your address on the web and typically the name of the business. You can get a domain name from domain name registrars such as GoDaddy, Namecheap, etc. Or on the other hand, a free one from your web hosting package.

You need to sign up with a hosting provider in order to connect your site to the internet. Make sure the hosting plan you choose is robust enough to handle the traffic, offers customer support, and ensures 99.99% uptime. Some of the popular hosting companies are DigitalOcean, SiteGround, and HostGator.

Step 3: Find Your Perfect Fitness Template

Building a website from the ground up is stressful and not cost-effective. Also, honestly, with all the professional tools and templates accessible, you would prefer not to go down that street. JoomShaper offers dedicated Joomla templates and layout bundles for fitness websites and 120+ templates for all businesses. You need to simply acknowledge your website’s requirements and find the option that fits the necessities. How about we get introduced to some of the amazing fitness templates and a layout bundle, shall we?

Yamas

Fitness Website with Joomla

Yamas is a Joomla template built using Helix Ultimate and SP Page Builder. The template is suitable for yoga studios, wellness & fitness studios, dance, gyms, aerobics, gymnastics classes, and everything related to health activity. From aesthetic design, wellness event management, dedicated Media & Publications page, training programs showcase to subscription & pricing plans, Yamas is packed with features to kickstart your fitness site.

Yoga

Fitness Website with Joomla

Yoga is a premium Joomla template for any type of fitness, sport & dance studio, gym, health club, and other wellness industry websites. It is developed using the Helix 3 framework and SP Page Builder, powered by the SP LMS component for all the learning management stuff. With the Appointment addon, Class Routine addon, LMS based trainer module, and many other integral features, you can without much of a stretch build your own fitness website.

Finally, it is time to create your website with the template of your choice! You can find the basic guidelines to create a Joomla website HERE. We do not recommend installing Joomla and the template separately! Download the QuickStart pack of your selected template from our website, and get your fitness site running with the template’s QuickStart in no time. See how to install a QuickStart pack here. You can also contact our support team or check the documentation for additional assistance.

Or, Use SP Page Builder Pro and its Offerings

SP Page Builder is loved by all for its immensely helpful drag & drop frontend editing features. If you are already an SP Page Builder Pro user and do not want to invest in a template, then this section is for you. Let's have a look at one of its incredibly beautiful fitness layout bundle.

Fitness Trainer Layout Bundle

Fitness Website with Joomla

If you are an SP Page Builder Pro user, you have free access to our layout bundles, one of which is Fitness Trainer. The layout bundle comes with ready-made pages that allow you to showcase programs and schedules, upload videos to create engaging content, promote your own fitness products, display different moves on a polished gallery page, and many more. You can easily customize the pages or use it as it is to create awe-striking fitness sites.

Do keep in mind, if you use a layout bundle, you have to use extensions for advanced functionalities like appointment booking or eCommerce properties.

Step 4: Create Your Company Logo

Most of the time making a logo probably won’t appear to be a top need, but trust us, it is! Your business logo is your brand’s identity. It helps you establish a solid first impression, and obviously, makes you stand out from your competitors. You can hire a freelance designer to design your company logo, and this will cost you significantly less than a professional design firm. But in any case, you should never overlook the importance of a logo, especially if you have just set foot in this industry.

Step 5: Create Valued content

Content is at the heart of any fitness website. It does not matter how polished your site is, at the end of the day, all the visitors care about is what you have to offer. If you fail to create valuable content, you won’t be of any use to your audience. Here’s a basic checklist to ensure you are delivering high-quality content.

  • Define your target market
  • Introduce your business and the services
  • Use high-quality pictures of your fitness facilities
  • Create engaging video content
  • Include testimonials, class-schedules, do’s and don’t tips
  • Start a blog for your fitness business
  • Post before & after transformations of your clients
  • Promote your own fitness products or share diet charts
  • Follow SEO guidelines to optimize the content for search engines

Remember to sprinkle your personality every here and there while creating your content. Tell your audience what uniqueness you bring to the table and why they should be a consumer of what you are selling.

Step 6: Review and Launch

Congratulations! You are done with the development phase. Now all that remains is to test your website for browser compatibility, responsiveness, any broken page links and images, and the site speed. You also need to go through your content (relevance, spelling, grammar, and punctuation) thoroughly to avoid misspellings and typographical errors.

Post-Launch Tips

To make sure your site continues to be successful you need to establish marketing strategies and monitor your new site closely. To perform Traffic Analysis you can use tools like Google Analytics and determine what changes need to be made to improve conversion rate. You can also use customized social snippets to give the social media users a brief and concise view of your website page. Or, affiliate programs to reach new audiences through fitness bloggers/influencers. Lastly, try to be consistent with your blog posts and share motivational and engaging stories to connect to your audience.

Wrapping Up

We always talk about the importance of a professional website in any business. And this is especially true if you are trying to create an online presence in a hyper-competitive industry like health and fitness. Start the process today. Wish you a successful launch, good luck!

Download YamasDownload Yoga